• Challenge:

    The Breakthrough Energy Summit is a high-profile event that brings together leaders, innovators, and policymakers in climate technology. The challenge was to create a cohesive and immersive event experience while managing the complexity of a large-scale production. This required aligning multiple creative and production agencies, ensuring the seamless integration of the newly developed visual identity, and maintaining a high standard of design execution across physical and digital touchpoints.

    Role:

    As a creative lead, I was responsible for the creative direction, coordination, and execution of the Summit’s experience design. This involved close collaboration with internal teams and external partners to ensure consistency in branding, wayfinding, environmental graphics, and digital extensions of the event. Working across time zones and disciplines, I played a key role in translating the visual identity into a dynamic, on-the-ground experience.

    Agencies & Collaborators:

    • Metric – Core design partner for the visual identity system

    • Øyedrops – Motion design and animation

    • Event Agency (EA) – Event production and spatial design

    • GMMB – Communications and messaging

    • V2 – AV and production technology

    • Photographers & Content Creators – Documenting and capturing the event

    Outcome:

    The Summit successfully delivered a world-class experience that reinforced Breakthrough Energy’s mission and the impact of climate innovation. The collaboration between agencies and teams resulted in an event that was visually compelling, strategically aligned, and logistically seamless. The modular visual identity system played a crucial role in ensuring consistency while allowing for creative flexibility in the event’s design and execution.