• Challenge:
    Breakthrough Energy, founded by Bill Gates, is at the forefront of advancing climate technology solutions. Its annual State of the Transition report tracks the progress made in accelerating the global shift to clean energy. The challenge was to present complex insights in a compelling, accessible format—one that could engage policymakers, industry leaders, and the public while reinforcing Breakthrough Energy’s role in driving meaningful change.

    Role:
    As Associate Creative Director, I led the art direction and vendor coordination, ensuring seamless collaboration between in-house teams and external partners. I worked closely with Lucas Fleischer, Head of Content and Creative at Breakthrough Energy, to align the report’s visual and editorial direction with the organization’s broader strategy. Additionally, I partnered with the marketing team to develop a comprehensive dissemination plan, leveraging paid and organic social media to maximize the report’s reach.

    Deliverables:
    Website
    Paid & Social
    Video
    Print

    Agencies & Collaborators:
    To bring the project to life, we worked with a range of agencies and creative partners, including:

    • Play Studio – Visual and web design

    • GMMB – Strategic communications and messaging

    • Fenway Strategies – Writing and editorial support

    • Sola Studio – Creative consultation

    • 14islands – Development

    Live Site